Local Business Profile: Moorestown Pretzel Factory – The Moriuchi Group

Local Business Profile: Moorestown Pretzel Factory

Moorestown’s Philly Pretzel Factory franchise location on Main Street is a staple for parents feeding hungry kids or sports teams and events.

Can you tell us more about the history of Philly Pretzel Factory? When did the company start offering franchising?

Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown into the largest Philly style pretzel bakery in the world. We’ve been franchising since 2004.

What is your favorite part about being located on Main Street in Moorestown? Is there a strong sense of community in Moorestown?

We love being located on Main Street. We really feel like we are a part of the community there and are well embraced. Moorestown is a great town and we love being a part of people’s routines in Moorestown.

What is your most popular menu item?

The most popular item is an order of 4 pretzels, followed by a row of mini’s.

What’s the key to running a successful storefront on Main Street in Moorestown?

Being a member of the community is key. Philly Pretzel Factory likes to give away free pretzels every year for National Pretzel Day, and we want our customers to know just how appreciated they are. We want to be the first place that people think of for a party or gathering, so we go out of our way to be known in the community by giving back and having a presence at events.

Why do people love pretzel factory pretzels so much?

There’s really nothing that compares to a Philly Pretzel Factory pretzel. They’re “served hot outta the oven,” and baked fresh for people to enjoy from breakfast through an afternoon snack.

Anything else exciting on the books?

Philly Pretzel Factory has grown to 167 locations, and we’re going to continue growing. Franchisees have not only brought Philly Pretzel Factory to new cities across the Northeast, but also south to Florida and west to Las Vegas.

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